Designing a website is (almost) a never ending story. My first website, build in the mid-nineties, was some kind of digital brochure. Ever since there has been a lot of changes in web design. With the development and use of modern techniques, there an numerous features available to use in a website and to communicate with prospects and customers.
To achieve your objective with a website is important. Even more important is to define that objective before starting to create a website. A website is one of the ways to communicate as an organization. My personal opinion is that a website should be user friendly, clear and simple to use. And it has to appeal to the needs of the user (e.g. Prospect, customer, employee, student etc.).
I’d love to exercise with my customers through this process of defining and rethink the purpose, needs and possibilities of the website.